MDF
(medium density fantasy)

(SOFT.co)

A hypocritical critique of personal brand. A proclamation from a high horse. SOFT Co. is here asking its audience to trust them, though there may be reasons not to.

MDF (medium density fantasy) looks at the elation and problematics of self-representation and branding in the making of work and the making of oneself. Flags and banners, statements of intent, frames-within-a-frame. A query into the performativity of performance in personal and political arenas.

Te Pou Theatre, Auckland
Development season
December 2023

Festival of Live Art (FOLA)
Basement Theatre, Auckland
June 2025

Choreography & Performance-
Jessie McCall & Rose Philpott (SOFT.co)

Lighting Design –

Elekis Poblete-Tierney

Sound Design-

Hannah Lynch

Costume & Set Design – Jessie McCall & Rose Philpott

“Sharp, interrogative, and laced with wit, this work—with its dyads and its reinventions—constructs and deconstructs itself before our eager eyes, plank by plank, mirage by mirage”

– Tate Fountain, Bad Apple Magazine

““Stunning performance art with satirical intellect fills the house and the imagination. (MDF) Medium Density Fantasy is a fever dream about the levels of fictionalisation present in our everyday lives, including our representations of self “

– Teianna Chenkovich, Theatreview